REVOLUTION TO BREAK THE RULES, CREATIVITY TO MAKE NEW ONES.
Consumer sophistication has led to the concept of "Brand experience", an expression that includes the tangible and intangible elements of a brand in different media. This experience seeks to stimulate the consumer in such a way that it captures their senses and generates a strong link between the product and the service.
WHAT IS BRANDING?
Branding, by definition, is a market strategy in which a company creates a name and builds a corporate identity or symbol that is easily identifiable as belonging to a specific product or service, allowing a clear differentiation of offers and benefits between competitors. Branding is important not only because it is what makes a brand memorable, but also because it allows its consumers or customers to identify with it and its tangible and intangible values.
WHAT IS ART DIRECTION AND WHAT IS IT FOR?
The art direction seeks to give a graphic solution to a creative concept or key message through graphic and visual guidelines, giving value and unification to ideas.
WHAT IS A CREATIVE STRATEGY AND WHAT IS IT FOR?
It consists in the creation of a communication plan based on the insights of the category and the consumer. Through it we can execute in a solid way the different actions (tactics) focused on building and transmitting the messages that contribute to fulfilling your brand objectives.
WHAT IS A 360 CAMPAIGN AND WHAT IS IT FOR?
It is contemplated in the creative strategy and represents communication efforts that start from the creation of a powerful concept, which adapt to the various communication channels chosen to effectively reach the audience.