{"id":932,"date":"2019-03-19T23:16:20","date_gmt":"2019-03-19T23:16:20","guid":{"rendered":"https:\/\/another.co\/branding\/"},"modified":"2022-11-17T17:21:50","modified_gmt":"2022-11-17T17:21:50","slug":"branding","status":"publish","type":"page","link":"https:\/\/another.co\/en\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-landing-custom.php","meta":[],"acf":{"splash_txt1":"Branding","splash_txt2":"Nos alejamos del marketing de siempre para asegurarnos de que tus mensajes permanecer\u00e1n en la mente de tu p\u00fablico meta, no s\u00f3lo por lo que le har\u00e1s ver o escuchar, sino por lo que le har\u00e1s sentir.","splash_cta":false,"splash_bk":"black","modules_custom":[{"acf_fc_layout":"module_2_col","m_2_col_l":"\u00bfQu\u00e9 es branding?","m_2_col_r":"\u00bfQu\u00e9 es una estrategia creativa y para qu\u00e9 sirve?","m_2_col_txt_l":"<p>Proceso de hacer y construir una marca mediante la administraci\u00f3n estrat\u00e9gica del conjunto total de activos vinculados en forma directa o indirecta al nombre y\/o s\u00edmbolo (logotipo) que identifican a la marca, influyendo en su valor, tanto para el cliente como para la empresa propietaria de la marca.<\/p>\n","m_2_col_txt_r":"<p>Se refiere a establecer c\u00f3mo comunicar lo que se va a decir en un mensaje comercial o publicitario para definir el qu\u00e9 decir o la proposici\u00f3n de compra.<\/p>\n"},{"acf_fc_layout":"module_img","m_img_url":{"ID":623,"id":623,"title":"download","filename":"download.jpg","filesize":152695,"url":"https:\/\/another.co\/wp-content\/uploads\/2019\/04\/download.jpg","link":"https:\/\/another.co\/en\/public-relations\/download-2\/","alt":"","author":"1","description":"","caption":"","name":"download-2","status":"inherit","uploaded_to":929,"date":"2019-04-11 23:01:03","modified":"2019-04-11 23:01:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/another.co\/wp-includes\/images\/media\/default.png","width":1690,"height":1127,"sizes":{"thumbnail":"https:\/\/another.co\/wp-content\/uploads\/2019\/04\/download-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/another.co\/wp-content\/uploads\/2019\/04\/download-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/another.co\/wp-content\/uploads\/2019\/04\/download-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/another.co\/wp-content\/uploads\/2019\/04\/download-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/another.co\/wp-content\/uploads\/2019\/04\/download.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/another.co\/wp-content\/uploads\/2019\/04\/download.jpg","2048x2048-width":1690,"2048x2048-height":1127,"post-thumbnails":"https:\/\/another.co\/wp-content\/uploads\/2019\/04\/download.jpg","post-thumbnails-width":300,"post-thumbnails-height":200}}},{"acf_fc_layout":"module_2_col","m_2_col_l":"\u00bfQu\u00e9 es direcci\u00f3n de arte y para qu\u00e9 sirve?","m_2_col_r":"\u00bfQu\u00e9 es una creaci\u00f3n de campa\u00f1as 360 y para qu\u00e9 sirve?","m_2_col_txt_l":"<p>Es la actividad creativa que busca y dise\u00f1a la forma gr\u00e1fica o visual del contenido de la comunicaci\u00f3n.<\/p>\n","m_2_col_txt_r":"<p>Es la integraci\u00f3n de todos los medios que est\u00e1n al alcance del target para una misma campa\u00f1a con el fin de llegar a \u00e9l desde diferentes canales.<\/p>\n"}],"landing_txt":"REVOLUTION \r\nTO BREAK THE RULES, \r\nCREATIVITY \r\nTO MAKE NEW ONES","landing_form":"<!--[if lte IE 8]>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\r\n<![endif]-->\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n\tregion: \"na1\",\r\n\tportalId: \"2089525\",\r\n\tformId: \"26b966fb-af4b-4c1a-9354-5d993b54ffef\",\r\n        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sophistication has led to the concept of \"Brand experience\", an expression that includes the tangible and intangible elements of a brand in different media. This experience seeks to stimulate the consumer in such a way that it captures their senses and generates a strong link between the product and the service.","l_about_img":false},{"l_about_opc":"1","l_about_color":"1","l_about_tl":"WHAT IS BRANDING?","l_about_tx":"Branding, by definition, is a market strategy in which a company creates a name and builds a corporate identity or symbol that is easily identifiable as belonging to a specific product or service, allowing a clear differentiation of offers and benefits between competitors. Branding is important not only because it is what makes a brand memorable, but also because it allows its consumers or customers to identify with it and its tangible and intangible values.","l_about_img":false},{"l_about_opc":"2","l_about_color":"2","l_about_tl":"WHAT IS ART DIRECTION AND WHAT IS IT FOR?","l_about_tx":"The art direction seeks to give a graphic solution to a creative concept or key message through graphic and visual guidelines, giving value and unification to ideas.\r\n","l_about_img":false},{"l_about_opc":"1","l_about_color":false,"l_about_tl":"WHAT IS A CREATIVE STRATEGY AND WHAT IS IT FOR?","l_about_tx":"It consists in the creation of a communication plan based on the insights of the category and the consumer. Through it we can execute in a solid way the different actions (tactics) focused on building and transmitting the messages that contribute to fulfilling your brand objectives.","l_about_img":{"ID":624,"id":624,"title":"foto10","filename":"foto10.jpg","filesize":285316,"url":"https:\/\/another.co\/wp-content\/uploads\/2019\/05\/foto10.jpg","link":"https:\/\/another.co\/en\/branding\/foto10-2\/","alt":"","author":"1","description":"","caption":"","name":"foto10-2","status":"inherit","uploaded_to":932,"date":"2019-05-16 17:03:45","modified":"2019-05-16 17:03:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/another.co\/wp-includes\/images\/media\/default.png","width":1000,"height":292,"sizes":{"thumbnail":"https:\/\/another.co\/wp-content\/uploads\/2019\/05\/foto10-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/another.co\/wp-content\/uploads\/2019\/05\/foto10-300x88.jpg","medium-width":300,"medium-height":88,"medium_large":"https:\/\/another.co\/wp-content\/uploads\/2019\/05\/foto10-768x224.jpg","medium_large-width":640,"medium_large-height":187,"large":"https:\/\/another.co\/wp-content\/uploads\/2019\/05\/foto10.jpg","large-width":640,"large-height":187,"1536x1536":"https:\/\/another.co\/wp-content\/uploads\/2019\/05\/foto10.jpg","1536x1536-width":1000,"1536x1536-height":292,"2048x2048":"https:\/\/another.co\/wp-content\/uploads\/2019\/05\/foto10.jpg","2048x2048-width":1000,"2048x2048-height":292,"post-thumbnails":"https:\/\/another.co\/wp-content\/uploads\/2019\/05\/foto10.jpg","post-thumbnails-width":300,"post-thumbnails-height":88}}},{"l_about_opc":"1","l_about_color":"1","l_about_tl":"","l_about_tx":"It is contemplated in the creative strategy and represents communication efforts that start from the creation of a powerful concept, which adapt to the various communication channels chosen to effectively reach the audience.","l_about_img":false},{"l_about_opc":"1","l_about_color":"1","l_about_tl":"WHAT IS A 360 CAMPAIGN AND WHAT IS IT FOR?","l_about_tx":"","l_about_img":false}],"h21":true,"h21_back":"https:\/\/another.co\/wp-content\/uploads\/2021\/12\/3-nosotros_Back.jpg","h21_back_m":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding - Another Company<\/title>\n<meta name=\"description\" content=\"Gesti\u00f3n de campa\u00f1as de Branding y posicionamiento de marca, estrategias creativas de comunicaci\u00f3n y publiciad. 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Somos Another Company, con\u00f3cenos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/another.co\/en\/branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Another Company\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-17T17:21:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/imap1.another.co\/en\/#website\",\"url\":\"http:\/\/imap1.another.co\/en\/\",\"name\":\"Another Company\",\"description\":\"Otro sitio realizado con WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/imap1.another.co\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/another.co\/en\/branding\/#webpage\",\"url\":\"https:\/\/another.co\/en\/branding\/\",\"name\":\"Branding - Another Company\",\"isPartOf\":{\"@id\":\"http:\/\/imap1.another.co\/en\/#website\"},\"datePublished\":\"2019-03-19T23:16:20+00:00\",\"dateModified\":\"2022-11-17T17:21:50+00:00\",\"description\":\"Gesti\\u00f3n de campa\\u00f1as de Branding y posicionamiento de marca, estrategias creativas de comunicaci\\u00f3n y publiciad. 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