CAPITANES-CDMX

Branding

  • Art direction
  • Creative
  • Illustration

Creation of the graphic identity for the new basketball team in Mexico City, whose absence of more than 10 years deserved a memorable brand logo and image.

OBJECTIVES

  • Local branding identity
  • Branding
  • Positioning

Strategy and implementation

EFFECTS

  • SHARE OF VOICE

    Creation of one of the best known and commented brands in Mexico
  • ENGAGEMENT

    Currently it is one of the brands that tends to become a City Icon
CAPITANES-CDMX