We build narratives
that move people.

OUR APPROACH

Revolutionizing is in our DNA.
Since 2004,
another has been transforming the way brands connect with their audiences: through storytelling that is inspirational, powerful, and creative, integrated with strategy, culture, data, and regional execution.

team another, multidisciplinas en las regiones mas importantes de latinoamerica
another a la vanguardia

Markets activated in LATAM and the USA

+ 8

Years
of experience

+ 20
another en las mejores ponencias a la vanguardia en innovacion, estrategia, digital

WHO IS ANOTHER

another was born
in 2004 with a
clear idea:

To transform the established way of doing communication. Since then, we have grown as an independent agency capable of uniting public relations, digital marketing, influence, content, social media, branding, creativity, and brand experiences under a single vision: to create campaigns that resonate culturally and generate business impact.

TALENT

Specialized teams

DISCIPLINES

Business units

REACH

Regional presence

en las mejores ponencias de innovacion, tecnologia, autoridad
another como aliado estrategico equipo profesional experto en relaciones publicas
comunicacion estrategica another cumple expectativas confianza

Revolutionizing strategic
communication.

It’s not about making more noise. It’s about finding the place a brand can occupy in culture, building its own narrative, and activating it consistently across the channels where its audiences truly live.

Every brand needs
a story that moves it

MISSION

To deliver storytelling that is inspirational, powerful, and creative—always relevant to our audiences—through the seamless integration of expert teams capable of working across any communication channel, anywhere.

VISION

We believe that an inspirational, powerful, and creative narrative can change everything: the way a brand is perceived, how it converses, how it defends itself, how it grows, and how it remains in people’s lives.

integrated international work

An integrated, regional, and culturally relevant way of working.

We understand culture

We read conversations, behaviors, and tensions to identify real opportunities for brands.

We design with strategy

Every action responds to a business objective, an audience, and a specific moment in the journey.

We integrate specialists

We connect PR, social, influence, content, performance, branding, and experience teams to build comprehensive solutions.

We measure to evolve

We analyze results, learnings, and opportunities to continuously optimize the strategy.

Regional perspective to operate with local precision.

We operate with a regional perspective and local sensitivity to align strategy, narrative, and decision-making in complex markets.

LATAM FOCUS

Map of another's presence in the Americas

Click on a pin on the map to learn about our presence in each country.

Leadership
that transcends borders

Our leadership brings together expertise in strategy, corporate culture, public relations, crisis management, public affairs, social media, influencer marketing, business development, experiences, and client services.
We work as a single regional team to respond to the context of each brand, industry, and country.

Luis Alejandro
Morales

EXECUTIVE BUSINESS
DEVELOPMENT DIRECTOR
LUXURY, TRAVEL & LIFESTYLE

Germán Romero

EXECUTIVE BUSINESS
DEVELOPMENT DIRECTOR
BEAUTY,
PERSONAL CARE
& CONSUMPTION

Julie Robinson

CLIENT SERVICE DIRECTOR
PANAMA & CENTRAL AMERICA

What is at stake deserves a serious conversation.

Mexico

Colombia

USA

Brazil

Panama

Argentina

J-R Group brings together the agencies that are shaping the industry’s direction

© 2026 ANOTHER.CO®

All rights reserved

ANOTHER.CO® a J-R Group® company

Paula Lezaca

Paula Lezaca

DIRETORA DE ATENDIMENTO, REGIÃO ANDINA

Expertise: Relações Públicas, Comunicação de Crise & Estratégia de Marca. Setores: Corporativo, Bens de Consumo, Tecnologia, Automotivo & Estilo de Vida.

Sou executiva de marketing e comunicação estratégica, com mais de 20 anos de experiência em grandes empresas dos setores de comunicação, mídia, tecnologia e automotivo. Minha trajetória profissional inclui cargos de diretoria e gerência em Comunicação e Relações Públicas, nos quais criei, desenvolvi, implementei e liderei estratégias de relações públicas na Argentina, Chile, Colômbia, Peru, Venezuela, Equador, Panamá, Costa Rica, Guatemala, El Salvador, Nicarágua, Honduras, Porto Rico e República Dominicana. Além disso, atuei como gerente de marketing para mercados verticais B2B na América Latina.


Ver LinkedIn

Julie Robinson

Julie Robinson

DIRETORA DE ATENDIMENTO, PANAMÁ & AMÉRICA CENTRAL

Expertise: Gestão de Crises, Relações Públicas & Assuntos Públicos. Setores: Tecnologia, Hospitalidade, Entretenimento & Telecomunicações.



Ver LinkedIn

Natalia Sánchez

Natalia Sánchez

DIRETORA DE DESENVOLVIMENTO DE NEGÓCIOS

Expertise: Desenvolvimento de Negócios, Produção de Eventos, Marketing de Experiência, Marketing Below the Line (BTL), Estratégias de Negociação & Atendimento ao Cliente. Setores: Bens de Consumo, Varejo, Automotivo & Transportes, Beleza, Indústria Farmacêutica, Tecnologia, Cuidados Pessoais, Estilo de Vida & Entretenimento.



Ver LinkedIn

Germán Romero

Germán Romero

DIRETOR EXECUTIVO DE DESENVOLVIMENTO DE NEGÓCIOS, BELEZA, CUIDADOS PESSOAIS & BENS DE CONSUMO

Expertise: Relações Públicas, Marketing de Influência & Estratégia de Comunicação. Setores: Beleza, Cuidados Pessoais & Bens de Consumo.

Como profissional de relações públicas, tenho grande capacidade de comunicação e um profundo conhecimento sobre como criar e transmitir mensagens para diferentes públicos.

Tenho facilidade para construir e manter relacionamentos com clientes, stakeholders e a mídia, além de conduzir situações complexas com segurança.

Meu pensamento estratégico e minha capacidade de resolver problemas me permitem desenvolver campanhas eficazes que geram resultados mensuráveis. Minha criatividade e atenção aos detalhes garantem que cada aspecto do meu trabalho seja impecável e profissional.



Ver LinkedIn

Luis Alejandro Morales

Luis Alejandro Morales

DIRETOR EXECUTIVO DE DESENVOLVIMENTO DE NEGÓCIOS, LUXO, VIAGENS & ESTILO DE VIDA

Expertise: Relações Públicas, Redes Sociais & Gestão de Crises. Setores: Luxo, Turismo, Estilo de Vida, Moda, Cultura & Comunicação.

Executivo mexicano com mais de 20 anos de experiência impulsionando o crescimento, o desenvolvimento de negócios e a comunicação estratégica de marcas líderes em toda a América Latina.

Acredito em construir mais do que visibilidade: relações, comunidades, cultura e crescimento sustentável.



Ver LinkedIn

Kauana Neves

Kauana Neves

VP DE ATENDIMENTO, LATAM

Expertise: Relações Públicas & Marketing de Influência. Setores: Bens de Consumo, Estilo de Vida, Beleza, Luxo, Turismo, Corporativo & Varejo.

Profissional de comunicação com mais de 16 anos de experiência em relações públicas, marketing de influência, branding, eventos e marketing digital. Atua junto a clientes no Brasil e em toda a América Latina, conectando desafios locais a estratégias globais e a uma visão integrada de negócios.



Ver LinkedIn

Xochitl Bonilla

Xochitl Bonilla

DIRETORA-GERAL

Expertise: Liderança, Expansão de Negócios & Estratégia. Setores: Bens de Consumo, Estilo de Vida, Luxo, Cultura, Turismo, Corporativo & Varejo.



Ver LinkedIn

Guido Gaona

Guido Gaona

DIRETOR DE COMUNICAÇÃO CORPORATIVA, LATAM

Expertise: Gestão de Crises, Assuntos Corporativos & Públicos, Reputação & Estratégia. Setores: Indústria, Serviços Públicos, Tecnologia, Finanças, Seguros, Logística, Alimentos & Bebidas.

Comunicador com alma de escritor. Depois de quase 30 anos liderando agências internacionais, hoje aplico minha experiência à consultoria, combinando uma visão estratégica da comunicação com uma profunda sensibilidade humana.



Ver LinkedIn

Jimena Gómez

Jimena Gómez

DIRETORA DE MARKETING

Expertise: Redes Sociais, Marketing de Influência & Estratégia. Setores: Entretenimento, Estilo de Vida & Bens de Consumo.



Ver LinkedIn

Karina Barcellos

Karina Barcellos

DIRETORA DE ESTRATÉGIA

Expertise: Cultura Corporativa & Estratégia. Setores: Tecnologia B2C e B2B, Corporativo, Software & Telecomunicações.

Sou consultora de comunicação corporativa, estrategista de relações públicas e conteúdo, especialista em mídia, aspirante a cientista de dados e especialista em treinamento corporativo. Atualmente, concentro meu trabalho em aproveitar recursos do século XXI — como big data, inteligência artificial e indicadores-chave de desempenho (KPIs) que medem a influência real — para fazer aquilo que as relações públicas fazem de melhor: criar narrativas que emocionam as pessoas, ampliar o alcance de notícias relevantes, educar públicos de interesse, conectar-se com clientes, proteger marcas, capacitar equipes e até gerar novos negócios.



Ver LinkedIn

Jaspar Eyears

Jaspar Eyears

FUNDADOR E CEO

Fundador e CEO da Another Company. Liderou a transformação da empresa, que passou de uma agência boutique de relações públicas para uma agência regional de comunicação e marketing.

Orienta estrategicamente uma ampla carteira de clientes em mídia paga, conquistada e própria, coordenando o trabalho das diferentes agências que integram o grupo.

Com operações próprias em toda a América Latina, nos Estados Unidos e na Espanha, o grupo administra mais de 27 unidades de negócios especializadas e oferece um portfólio completo de serviços de marketing e comunicação.

Ver LinkedIn

Rodrigo Peñafiel

Rodrigo Peñafiel

PRESIDENTE E FUNDADOR

Fundador da Another Company. Presidente do Cinema23 e do Prêmio Fénix. Apaixonado por contar histórias, seja nas relações públicas ou no cinema.

Ver LinkedIn

Rodrigo Peñafiel

Rodrigo Peñafiel

PRESIDENT & FOUNDER

Founder of Another Company. President of Cinema23 and the Fénix Awards. Passionate about storytelling, whether in public relations or film.



View LinkedIn

Jaspar Eyears

Jaspar Eyears

FOUNDER & CEO

Founder and CEO of Another Company. He led the agency’s transformation from a boutique public relations firm into a regional communications and marketing agency.

He provides strong strategic direction to a broad portfolio of clients across paid, earned and owned media, coordinating the work of the different agencies within the group.

With its own operations throughout Latin America, the United States and Spain, the group manages more than 27 specialized business units and offers a comprehensive range of marketing and communications services.



View LinkedIn

Karina Barcellos

Karina Barcellos

CHIEF STRATEGY OFFICER

Expertise: Corporate Culture & Strategy. Industries: Consumer & B2B Technology, Corporate, Software & Telecommunications.

Corporate communications consultant, public relations and content strategist, media expert, aspiring data scientist and corporate trainer. I am currently focused on harnessing 21st-century resources—such as big data, artificial intelligence and key performance indicators (KPIs) that measure real influence—to do what public relations does best: build narratives that move people, amplify relevant news, educate stakeholders, connect with customers, protect brands, empower teams and even generate new business.



View LinkedIn

Jimena Gómez

Jimena Gómez

CHIEF MARKETING OFFICER

Expertise: Social Media, Influencer Marketing & Strategy. Industries: Entertainment, Lifestyle & Consumer Goods.



View LinkedIn

Guido Gaona

Guido Gaona

CHIEF OF CORPORATE COMMUNICATIONS, LATAM

Expertise: Crisis Management, Corporate & Public Affairs, Reputation & Strategy. Industries: Manufacturing, Utilities, Technology, Finance, Insurance, Logistics, Food & Beverage.

A communicator with a writer’s soul. After nearly 30 years leading international agencies, I now bring my experience to consulting, combining a strategic communications perspective with a deeply human sensibility.



View LinkedIn

Xochitl Bonilla

Xochitl Bonilla

GENERAL MANAGER

Expertise: Leadership, Business Expansion & Strategy. Industries: Consumer Goods, Lifestyle, Luxury, Culture, Tourism, Corporate & Retail.



View LinkedIn

Kauana Neves

Kauana Neves

VP, CLIENT SERVICES, LATAM

Expertise: Public Relations & Influencer Marketing. Industries: Consumer Goods, Lifestyle, Beauty, Luxury, Tourism, Corporate & Retail.

A communications professional with more than 16 years of experience in public relations, influencer marketing, branding, events and digital marketing. She partners with clients across Brazil and Latin America, connecting local challenges with global strategies and an integrated business perspective.



View LinkedIn

Luis Alejandro Morales

Luis Alejandro Morales

EXECUTIVE BUSINESS DEVELOPMENT DIRECTOR, LUXURY, TRAVEL & LIFESTYLE

Expertise: Public Relations, Social Media & Crisis Management. Industries: Luxury, Travel, Lifestyle, Fashion, Culture & Communications.

Mexican executive with more than 20 years of experience driving growth, business development and strategic communications for leading brands across Latin America.

I believe in building more than visibility: relationships, communities, culture and sustainable growth.



View LinkedIn

Germán Romero

Germán Romero

EXECUTIVE BUSINESS DEVELOPMENT DIRECTOR, BEAUTY, PERSONAL CARE & CONSUMER GOODS

Expertise: Public Relations, Influencer Marketing & Communications Strategy. Industries: Beauty, Personal Care & Consumer Goods.

As a public relations professional, I am a strong communicator with a deep understanding of how to craft and deliver messages to diverse audiences.

I excel at building and maintaining relationships with clients, stakeholders and the media, as well as navigating complex situations with confidence.

My strategic mindset and problem-solving skills enable me to develop effective campaigns that deliver measurable results. My creativity and attention to detail ensure that every aspect of my work is polished and professional.



View LinkedIn

Natalia Sánchez

Natalia Sánchez

BUSINESS DEVELOPMENT DIRECTOR

Expertise: Business Development, Event Production, Experiential Marketing, Below-the-Line (BTL) Marketing, Negotiation Strategy & Client Services. Industries: Consumer Goods, Retail, Automotive & Transportation, Beauty, Pharmaceuticals, Technology, Personal Care, Lifestyle & Entertainment.



View LinkedIn

Julie Robinson

Julie Robinson

CLIENT SERVICE DIRECTOR, PANAMA & CENTRAL AMERICA

Expertise: Crisis Management, Public Relations & Public Affairs. Industries: Technology, Hospitality, Entertainment & Telecommunications.



View LinkedIn

Paula Lezaca

Paula Lezaca

CLIENT SERVICE DIRECTOR, ANDEAN REGION

Expertise: Public Relations, Crisis Communications & Brand Strategy. Industries: Corporate, Consumer, Technology, Automotive & Lifestyle.

I am a marketing and strategic communications executive with more than 20 years of experience at leading companies across the communications, media, technology and automotive industries. My professional background includes serving in director and management roles in Communications and Public Relations, where I have created, developed, implemented and led public relations strategies across Argentina, Chile, Colombia, Peru, Venezuela, Ecuador, Panama, Costa Rica, Guatemala, El Salvador, Nicaragua, Honduras, Puerto Rico and the Dominican Republic. In addition, I have worked as a B2B Vertical Markets Marketing Manager for Latin America.


View LinkedIn