The management of information between a company or individual and their target audiences through a series of tactics:

  • Public Relations Strategy
    • A framework that outlines a series of tactics and activities that serve to position a brand in a specific light over time
    • Integrated into a common marketing plan that will help a business achieve its business goals through the correct positioning of the brand in its core audiences.
  • Messaging
    • The development of messages that permeate all communications and persuade target audiences to take a specific point of view
    • Development of a tone of voice with which the brand should communicate to media and stakeholders that transfers a common understanding with the brand
  • Media Communications
    • Press Releases and written and visual content to inspire journalists, influencers and stakeholders to talk positively about the company.
    • Deskside meetings to push key values in direct one on one meetings

  • Preparedness & Crisis Management
    • Definition of a series of responses to be made in the case of a negative situation with the business or an individual associated with the business.
    • Counsel and guidance to change the opinion within detractor groups to safeguard corporate reputation.
  • Stakeholder Communications
    • Distinctive communication to each of the interested stakeholder groups to inform and convince of a specific point of view
    • Outreach into stakeholder groups leveraging key company people to build relationships.
  • Media Analysis
    • Definition of key media, stakeholder groups and journalists that will help position the messaging of your business and build a specific image of your brand in your target audience
    • Review of industry and brand news to identify potential risks to the business and the construction of a plan of action in accordance with those risks