HEALTH CHECK

Contact

Content in PR

1.- Does your business presently generate branded content from data for media outside the traditional press releases?

2.- In which formats are you distributing content to media?








3.- Are you creating byline articles?

PR Foundations

1.- Do you have a PR campaign development process?

2.- How often are you communicating to stake holders about your brand through the media?






3.- Would you consider your brand to be a reference point in the media (or are you striving to become a reference point in your industry)?

Media Relations

1.- Are any of your local key managers trained to talk to the media?

2.- Have you reached out to a journalist directly in the last month?

3.- Have you run a media audit of your brand in the past year?

PR Evolution

1.- Has the way in which you distribute content and information to the media changed in the last 5 years?

2.- Do you know which media titles are generating sales for your company?

3.- Do you measure results in anything other that Reach, Publicity Value and Tone?

PR in the marketing Mix

1.- Is your Public Relations campaign integrated into your social and digital campaigns?

2.- On a scale of 1 to 5, how important is your PR strategy within your marketing mix to you?
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3.- Are you collecting data from your website that in turn can aid all of your marketing departments including PR?

Thought Leadership

1.- When was the last time that a key manager spoke publicly to their industry peers?





2.- Has your business developed any published white papers in the past year

3.- Do you use data to create and support communication strategies and content generation?