BLOG DE PR

We create Public Relations strategies focus on the Latino and Hispanic market. Discover more about our work on this blog.

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10 Steps to Avoid a Communication PR Crisis

Today, access to information and its management has pushed companies, brands, KOLs, and even public figures to take care of the messages and image they project to society. One false step can unleash a series of unfortunate events that can have a negative impact on their reputation, even to a critical point.

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What Is a Press Release?

Traditionally, the press release was a company’s way to deliver a piece of important news to the media. Now, through the changes in the way audiences consume media (think Facebook rather than broadsheets) and the highly accelerated product cycles of many brands, the press release has become the means with which to detonate specific conversations at a specific time in highly targeted audiences (not just journalists).

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